Ettana Privacy Policy

Last updated: 1 November 2026

Ettana is a household money app made by HiveThoughts Technologies Private Limited, a company incorporated in India, of Madurai, Tamil Nadu ("HiveThoughts", "we", "us"). This product notice adds Ettana's details to the HiveThoughts Privacy Policy; where they differ, this notice applies to Ettana. This policy explains what happens to your information when you use Ettana on Android or iPhone.

The short version: your expenses, income, loans, budgets and everything else you enter stay on your phone. Ettana has no account and no sign-in, shows no ads, and contains no analytics or tracking. A few small, clearly limited things do leave your phone; they are all listed in section 3.

1. Who is responsible

HiveThoughts is responsible for Ettana and for the small amount of information described in section 3. Contact us at admin@hivethoughts.in for anything in this policy, including the requests in section 7.

2. What stays on your phone

Everything you enter or import is stored only in Ettana's private storage on your phone. We never receive it. This includes:

• expenses, income, recurring entries, categories and budgets;
• loans, their EMIs, payments, prepayments and plans you make in Loan Freedom;
• milestones (insurance, emergency fund, savings, retirement) and reports;
• your settings, language, currency and app lock PIN. The PIN is stored only as a one-way hash, never as the number you type.

Bank statements you import are read on your phone. The PDF and its text are held in memory while it is read and are never saved by Ettana or sent anywhere. Only the transactions you choose to keep are added to your records.

Fingerprint and Face ID / face unlock are handled by your phone's operating system. Ettana only learns whether the check passed; it never receives fingerprint or face data.

Reminders are scheduled on your phone. No server sends them.

Backups are files you create and send where you choose, using your phone's share sheet (for example your own Drive, email or computer). We never see them. Your phone's own system backup (Google or iCloud backup), if you have it turned on, may include Ettana's data; that is between you and Google or Apple.

Because we never receive this information, we cannot recover it if you lose your phone without a backup, and we cannot see it even if you ask us to.

3. What leaves your phone, and why

3.1 Checking a referral code someone gave you

When you type a referral code on the purchase screen, Ettana asks Hive Referrals, the HiveThoughts service that runs our referral records, whether the code exists. Only the code is sent, and the answer never says whose code it is. This is the only request Ettana itself makes to us.

3.2 Purchases

Ettana Lifetime is bought through Google Play or the App Store. Google or Apple handle the payment and its details under their own privacy policies; we never receive your card, UPI or bank details. We receive what the store tells developers about a purchase, such as which product was bought and whether it is valid, so Ettana can unlock it on your devices.

Your purchase is linked to your store account, not to Ettana. Google and Apple record Ettana Lifetime against the Google account or Apple ID (the email address) that was signed in to Google Play or the App Store at the moment you bought it. It is available on any device signed in to that same account, and "Restore purchases" works only while that account is signed in. If you switch the store to a different Google account or Apple ID, or buy a phone that is signed in to another account, the purchase will not show up there; sign back in with the account you bought with. Ettana itself never sees or stores that email address; only the store knows which account owns the purchase.

If you entered a referral code, it is attached to your purchase as a coded token. The store reports that token to Hive Referrals with the purchase so the person who referred you can be rewarded. The token holds only the code, not anything about you.

On Android, Google's billing library also sends Google its own diagnostic information, which is why the Android app lists internet access.

3.3 Where you installed from (Android)

When Ettana first opens after being installed from a friend's invite link, it asks the Google Play app on your phone which link it was installed from, so it can fill in your friend's referral code for you. This happens on your phone; nothing is sent to us.

3.4 Links you tap

Some buttons open a web page or a store page in your browser or store app: the Hive Rewards website, our website, and our other apps' store pages. Your browser or the store then works as it normally does, including seeing your IP address. Nothing about you is added to these links, and Ettana itself sends nothing when you tap them.

3.5 What every server sees

Any server Ettana contacts (sections 3.1 and 3.2) sees your IP address, as all internet services do. We do not use it to identify you, and keep it only in short-lived security logs.

4. What we never do

• No account, sign-up or sign-in.
• No advertising, and no advertising identifier.
• No analytics, tracking or crash-reporting tools.
• No selling or sharing of your information with anyone for their own use.
• No reading of your contacts, photos, messages, location, microphone or camera.

5. Hive Rewards

If you want a referral code to share, you sign up on the Hive Rewards website (rewards.hivethoughts.in), where your code and any rewards are kept with your account. It is separate from the app and has its own terms and privacy notice. Ettana itself never needs an account and does not know your code.

6. How long we keep things

• Information on your phone stays until you delete it (Settings → Delete all data, or uninstalling Ettana).
• Purchase records are kept by Google or Apple under their policies, and by us as long as the law requires for accounting.

7. Your choices and rights

• See, correct or delete your records: all of it is in the app, under your control. Settings → Delete all data removes it from your phone.
• Your Hive Rewards account (your referral code and rewards) is covered by the Hive Rewards privacy notice; you can ask us at admin@hivethoughts.in to delete it.
• Depending on where you live, laws such as India's Digital Personal Data Protection Act, 2023 or the EU/UK GDPR give you rights to access, correct, delete or object to the use of your information, and to complain to a data protection authority. Write to us and we will reply within 30 days.

Grievance Officer (India): write to admin@hivethoughts.in with "Grievance" in the subject; the Grievance Officer of HiveThoughts Technologies Private Limited will reply within 30 days.

8. Children

Ettana is meant for adults managing household money and is not directed at children under 18. We do not knowingly receive information from children. If you believe a child has used a feature in section 3, contact us and we will delete it.

9. Security

Your records are kept in Ettana's private storage, protected by your phone's own security. You can add Ettana's app lock (a PIN, fingerprint or face). Everything Ettana sends travels over encrypted connections (HTTPS). No method is perfect, so keep your phone locked and keep backups somewhere safe.

10. Changes

If this policy changes, we will update the date at the top and, for important changes, say so in the app or on our website before they apply.

11. Contact

HiveThoughts Technologies Private Limited, Madurai, Tamil Nadu, India · admin@hivethoughts.in · https://hivethoughts.in